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I’m Curt Potter, a strategic, forward-thinking creative marketer with extensive experience in advertising, marketing, and branding.

What I do

I am a hands-on Associate Creative Director bringing a polished, elevated aesthetic to the ever-changing cannabis space. Currently overseeing Trulieve’s recreational markets, I spent the last five years leading creative for four core in-house brands: Modern Flower, Co2lors, Momenta, and Avenue.

With a foundation built in ad agencies from Anchorage to New York before transitioning to brand-side roles across the food and beverage industry, I remain deeply passionate about the execution of the craft. From conceptualizing full-suite campaigns to guiding high-volume production, I balance active design execution with strategic team oversight for consistently impactful results.

Work History

Trulieve

Associate Creative Director

Leading recreational markets | AZ, OH, CT, MD

The Field Marketing

Vice President, Creative Director

Boutique agency | NY, FL

Didit.com

Creative Director

Full-Service agency | NY

Brand Marketing Manager

Anheuser-Busch Craft Beer Division

Blue Point Brewing Company | NY

Curt’s a friend and a good guy to work with. He was a key player as we rose to a top 50 craft brewery and the voice of our brand while his branding direction and advertising messaging helped put us on the radar of Anheuser-Busch, leading to our acquisition in 2014. His golf game isn’t too shabby either….”

“Curt has been a prominent figure in the Long Island craft beer scene since before we hung up our shingle. He helped get our branding on track and took our packaging to the next level over the last few years. An all-around good guy and great to work with.”

“Things can get a little crazy in the beer industry. I’ve known and worked with Curt Potter for more than 10 years and they don’t come more even-keeled than him. He knows offset and digital printing inside and out, always comes through under pressure, and never misses a deadline…a real pro.”