Creative
From the Alaskan bush to New York agencies, my career has been a dynamic evolution across the creative landscape. Following an early tenure at an Anchorage ad agency, I relocated to New York, developing work for clients like The Food Network and Mercedes. I eventually became partner and creative director of Long Island’s oldest agency before co-founding a boutique firm. That venture ultimately led me to join one of my clients, Blue Point Brewing Company, on the brand side. There, I was instrumental in establishing the brand’s voice and visual identity, helping lead it to a national presence and its subsequent acquisition by Anheuser-Busch.
After several years in the beer industry, I returned to the agency world before stepping into the fast-paced retail cannabis market. Now I serve as Associate Creative Director at Trulieve, leading creative for the recreational markets and applying a career’s worth of multi-industry brand building to this rapidly evolving space.
Core Skills
Creative Direction
Graphic Design
Brand Development
Web/Mobile Design
Social Media Management
Content Development
Digital Asset Creation
Email Marketing
Photography
Video Editing/Production
Packaging Design
Pre-Press Production
Brands Through the Years
Expertise
Consumer Product Goods
The hands-on visual development and design stewardship of tangible product brands within fast-paced, regulated retail environments.
Encompassing the execution of the complete aesthetic lifecycle of a product, bridging physical packaging and merchandising design with localized direct-to-consumer digital and print advertising.
Food + Beverage
Shaping the authentic cultural voice and visual identity of culinary and brewery brands through active conceptual design and media production.
Involving development of cohesive consumer experiences, ranging from branded merchandise and website design to multimedia campaigns and community-focused event activations.
Civic + Institutional Organizations
Crafting accessible, trustworthy brand design and multi-channel visual campaigns for complex, community-facing entities.
Requiring translating intricate civic, healthcare, legal, and financial services into clear, engaging creative assets that connect with the public and drive community awareness.