Curt Potter - Creative Director

Raised in the Alaskan bush, I grew up hunting and fishing in the backwoods of the Last Frontier. After art school in Seattle and my tenure as senior art director at Anchorage’s top ad agency, I relocated to New York, freelancing in Manhattan for several agencies and clients including The Food Network and Mercedes.

I went on to become vice president/creative director at SMM Advertising and, later, co-founder of boutique advertising/social media firm Ellis&Potter. In 2010, I joined our client Blue Point Brewing Company in-house to build the craft brewer’s brand and elevate it to a regional presence, which helped lead to its acquisition by Anheuser-Busch.

After a couple years with A-B I was sucked back into the agency scene as creative director at Didit.com and then co-founding creative director at The Field Marketing.

Now, here I am in the crazy retail cannabis world as a senior designer with Trulieve where I handle the Southwest hub along with the Modern Flower, Co2lors, Momenta, and Avenue brands.